Distribution Channels Essay Example | Topics and Well Written Essays - 750 words

Distribution Channels - Essay ExampleIt involves providing important features of the product that makes it stand out from the competitors. In addition, the people element refers to how the service and the expertise and skills of the people who work for the organization who help in the doing of a companys goals and objectives as well as beat competition. Finally we have the spatial relation also known as the distribution channel which is a channel of activities that acts as a yoke between the producer of a product and the actual user of the product (Armstrong & Kotler, 2009).All the market cock elements are important to an organization but the distribution channel is the nigh important and effective bearing in which the product imbibes to the hands of the customer. The distribution channel entails a chain of intermediaries that helps passing of the product from the shaper to the end user. In addition, distribution channels are important as they simplify how products will get to the end user.Marketing channel plays a key role in the organization as marketers invention on how goods or services get to the customer. The marketing channel includes one or more than marketing intermediaries who execute several marketing functions. These middlemen act as randomness providers to the manufacturer. They provide development changes like demography, media habits, adit of new competitors, as well as the emergence of a new product in the market. The most valuable time about middlemen is that they get information first hand as they always cede in the market place and close to the customer therefore can get this important information at no extra costs.In addition, marketing channel intermediaries exist to make goods and services more available and accessible to the market. They offer contacts, experience, and economies of scale to those organizations that would not do these attributes on their own. The distribution channels strickle other marketing decisions there fore making it