Effect Of Advertising On People :: essays research papers

Advertising relies on the consumers interperation of their product or corprate image, but whatsoever quantify that variation is adapted due to the con school text in which they appear. In order to prove how context can alter the interpretation of an ad I go through chosen two advertisement images to compare. one and only(a) advertising was done for the GAP franchise by a easy known darter Duane Michaels, and the other is an advertisement for the Altoid product by an undiscovered photographer. Each of these ads intend to promote the product and the companies image in a positive manner and of course increase sales. However, the GAP ad states that the photograph is a self-importance portrait of the photographer and includes text which promotes indivuality and independent thinking. These elements agree this ad very conceptual and would appeal to the informed reader. But, if the reader was non aware of of Duane Michaels they could still understand the indivual undertones of the text. The Altoid ad has a much simpler read, its just now selling a product. Its acquired picture would catch the audiences attention and its text would live on the strength of the product. I do not feel there is a deeper meaning than that.In creating these ads the manufacture can not always estimate for the publics misread of the ad and therefore the product. I am confident that no one would misread the Altoid ad, its simplistic manner limits another interpretations. However, the GAP ad could be misread as exclusive or snotty if individual was not understand the image or the text. They might interpret their unability to have-to doe with to the ad with GAPs unwillingness to appeal to a broader audience. It could be seen as a store for only educated people with an reasonableness of art.Advertising limits the influence of the photographer on the image many times an art director will tell the photographer exactly what to do, and the pen is lost. This is what seems to have happe ned in the the Altoid ad, the photographer was totally disconnected from the final ad. The photographer was to shoot the boy holding the product so that it could be altered by the computer artist. The GAP ad used a self portrait of Michaels in order to convey their message more vividly. This allowed a great deal of the author to remain in the final ad. The text that was included was probably not from Michaels, but in order to have it along side his photo he must of approved of to some degree.